| Sport equipment refers to all products that are used to enable the playing of sports. |
体育器材是指所有能够在体育比赛中使用的产品。 |
| Such products can include bats,racquets,balls and even clothing like spikes and boots. It can also refer to specialized equipment such as stopwatches, vaults, diving boards and high jump bars. |
这些产品包括球棒、球拍、球、甚至钉鞋、防滑鞋等体育服装也名手在内;还有专项体育器材，如跑表、撑杆、跳水板和跳高横杆。 |
| While some sporting equipment is general and has a huge market, other equipment is highly specialized and has niche markets. |
一些体育器材很普通，却占有巨大的市场；而另外一些器材刚相当专业，市场占有率狭小。 |
| Mass produced equipment includes running shoes, soccer balls, tennis racquets, shorts, shirts, sweat bands and many other products. |
大规模生产的体育器材包括跑鞋、足球、网球拍、短裤、运动衫、吸汗带及其他产品。 |
| Often consumers can buy the exact same products as those used by the stars. This can be a very attractive selling point and so many major producers of clothing and equipment such as Adidas and Nike sponsor athletes and events. |
通常消费者可以购买到与体育明星所使用的品牌相同的体育用品。这是极具吸引力的卖点，所以很多体育服装及器材的生产商纷纷赞助运动员或体育赛事，如：阿迪达斯和耐克。
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| Specialized equipment such as the mats in Gymnastics or the electronic timing equipment in Athletics is designed just for the use of the top sporting organizations. This type of equipment can be very expensive. It is also highly engineered,meaning the design requires top engineers and the materials used are the best available. |
专项体育器材，例如体操运动用的垫子和田径比赛中用的电子记时设备，都是为顶尖体育组织设计的。这类器材价格昂贵，设计精良，出自杰出的工程师之手，并选用市面上最好的材料制造而成。 |
| Part of the improvement of performance in many sports has been partly due to equipment improvements. |
很多体育项目成绩的提高部分归功于器械的改进。
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| For example, pole-vaulters now use strong,light and flexible fiberglass poles rather than the older bamboo or aluminum versions. |
例如，当代的撑杆跳运动员使用一种结实、轻便且富有弹性的玻璃纤维撑杆取代古老的竹竿或铝杆。
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| Some cyclists have carbon fiber bikes that are a fraction of the weight of their ancestors. |
如今，自行车运动员的单车重量仅仅是他们的前辈的几分之一。 |
| High jumpers can land on soft mats instead of in a sand pit allowing new techniques to be developed like the Fosbury Flop. |
跳高运动员可以落在柔软的垫子里而非沙土上，背跃式跳高技术也因此得以发展。 |
| For the development of Chinese sports to continue a lot of specialized equipment will be needed for athletes to master their crafts on. |
为了中国体育事业的持续发展，运动员需要大量的专业器材以供驾驽他们的技艺。
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| This will require large expenditures from sports organizations in future years. |
这也要求体育组织在未来几年投入更多的资金。 |
| Mass-market equipment however will follow a different model. The mass-market sport equipment producers will increase their involvement in China in coming years through more advertising and sponsoring of stars and events. This will help to increase the amount of world-class sporting events in China. |
通常，普通的体育器材会走另一条经营道路 生产商将在未来几年里通过加大广告宣传，赞助明星和赛事增加在中国地区的投入量。这 有助于在中国举办更多的世界级体育赛事 |
| It will also help to increase the funding of sports so that athletes can earn more money and achieve higher levels in world rankings. |
同时，也助于增加体育经费，提高运动员的收入，取得靠前的世界排名。 |
| Sporting equipment developments will play an important role in China's growing sport industry. |
体育器材的发展将在蓬勃发展的中国体育产业中扮演重要的角色。 |
